This poster was designed as part of a college project called 'Retro', where we explored retro styles of designing, including collages, Dada, Art Nouveau and Victorian poster including stippling text.
Through experimentation, I created outcomes for each of the above styles, but the one that stood out the most for me, were my collages as they stood out from all the others, because they were so unique.
I decided I wanted to create a collage as my final outcome for this project, but to be able for it to be printed on a bigger scale if need be, I wanted to create it digitally. I took the inspiration from the middle collage, and the graph paper textures, and after changing the colour to the ‘trademark Cadbury purple’ and used it as a background. I then took the hexagonal elements from the previous collage using other graph paper textures (white/grey and blue/white) and put them aside to use later. Then with the pen tool, I created this random shape with a want to make it look like spilt milk. This links to the Cadbury slogan ‘a glass and a half full of milk in every bar’. I then searched and took the famous ‘glass and a half’ logo and merged it with the spilt milk shape. I decided to use Cadbury’s slogan ‘Free The Joy’ and using the text tool, I wrote out the slogan and converted it to outlines, and then ‘scattered’ them all over the spilt milk shape, and then used the pathfinder tool ‘subtract’ to cut the letters out of the shape.
After this, I moved the hexagonal elements to the bottom left and top right of the spilt milk shape, and then zoomed out to look at the piece as a whole. I was loving the way it was coming together but it needed more. I then, after a long search, found a promo shot of a chunk of Cadbury chocolate, and cut it out, to use as part of the design, and I placed them along with the hexagonal elements. These chunks seemed to bind the piece together. The final part of the design was to add the ‘Glass and a Half’ logo at the top to give that extra link to the brand.
Credit goes to: Blue Monkey Lab (left) & Andrew Pons / @ahpons (right)
Thank you for reading this project, and if you liked it please like it, and feedback is always welcome.